AI Insights · Timothy · April 2025
Top 5 Beauty Retail Apps on iOS in Croatia: Q1 2025 Performance
Explore the performance trends of Croatia's top 5 beauty retail apps on iOS in Q1 2025, with insights into downloads and active users.
In the first quarter of 2025, the top five beauty retail applications on iOS in Croatia showed varied performance in terms of downloads and active users. Here's a closer look at how each app fared, based on data from Sensor Tower.
Mein dm saw a consistent increase in weekly downloads, starting from 1.7K in early January and peaking at 2.7K by the end of March. The app's active user base also grew significantly, from 93.2K to 123.6K over the quarter.
Notino: profumi e cosmetici experienced a surge in weekly downloads mid-quarter, with a high of 3.7K in the week of January 20. Active users fluctuated, initially decreasing to 23.4K before climbing to 33.2K in mid-March.
Douglas Hrvatska maintained a relatively stable download rate, with numbers ranging from 145 to 341 weekly. Their active user count showed minor variations, maintaining around 11.0K throughout the quarter.
MAKEUP - Beauty without limits had modest download numbers, starting at 3 and reaching 145 by the third week of January. Active users steadily increased from 3 to 419 by the end of March.
Cosmetics BF had lower download figures, fluctuating between 24 and 71 weekly. The app's active user data wasn't available, but download trends remained relatively flat.
These insights highlight the diverse performance of beauty retail apps in Croatia's iOS market, showcasing trends that can be further explored through Sensor Tower for more detailed analysis.
